Organization Digitalization Effects

Digitalization is among the key factors that play a role in a company’s growth. It can be more than the eradication of daily news and using computers to log data – it really is about building a new method of doing business that focuses on client satisfaction, internal conversation, and the move details. It is regarding being more efficient, gaining presence over organization spend and making decisions with appropriate numbers, as well as connecting your entire team into a common mission that drives international growth.

It is just a dynamic process that changes the ways businesses create and capture worth in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms should be constantly mindful of digitalization’s influence on their BMs and the surrounding business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees employed in two different industries, automobile and media. Due to the fact that equally industries are seen as a different business models, this kind of research style allowed for a great in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.

The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly regarding value creation and benefit capture factors. This was mainly due to the fact that the press industry areas strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.

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